Best Home Furnishings one of the world’s leading manufacturers of high-quality furniture, hand-assembled and shipped in the furniture industry’s shortest turn-around time.

Best Home Furnishings wanted to be the first choice of shoppers looking online for power recliners, power lift chairs and power sofas. They challenged Into The Wild to convert casual online browsers into potential customers. In the first three weeks Into the Wild’s online advertising campaign, an astounding 21.5% of the online shoppers who clicked on a Best ad went on to use Best’s online Dealer Locator to find the closest Best Dealer.

Goals:

• To promote Best Home Furnishing’s power lift chairs, power recliners and power reclining sofas.
• To drive traffic to the website with that specific desire to have the customer search the dealer locator for local dealer.
  
  NOTE: Best Home Furnishings does not sell its product online, so a conversion is determined by a visitor searching for a dealer via a zip code on their dealer locator.

What we did:

• Into the Wild researched everything we could about the Best Home Furnishings brand and its products, services and audience demographics and characteristics. A true understanding of the brand leads to real success with SEM.
• We implemented a three-pronged SEM campaign focused around:
  • Power lift chairs
  • Power recliners
  • Power reclining sofas
• Keyword research
• Negative keyword analysis to keep Best Home Furnishings ads from appearing on non-relevant searches.

• Text ad testing/analysis – Typically this involves creating 6-10 text ads and continually re-crafting the ads based on performance and testing of the “click through rate.”
• We formulated an “analytics library call” to determine the zip codes of the conversions and provide a list of the searched zip codes to Best Home Furnishings. They can use this data to determine where sales are being made and to track product interest by geography.

Results:

The SEM campaign began in early February and within the first three weeks of Into The Wild’s online advertising campaign for Best Home Furnishings consumer conversion rates soared to 21.6%.

• In March, customer conversions grew to 24.67% and the cost per conversion was reduced by 25%
• In April, customer conversions grew to 28.18% and the cost per conversion was reduced another 15%
• In May, customer conversions grew to 31.15% and the cost per conversion was reduced another 9.08%

Genteq's reputation for innovative, premium comfort and electrical components makes them one of the HVAC industry's leading brands.

Genteq's online Dealer Toolbox provides everything an HVAC dealer or contractor needs to know about Genteq ECM motors, capacitors and blowers. This online source contains tools, sales tools, product info, training – even industry news. Expanded content and a user-friendly format make the Dealer Toolbox the one-stop resource that dealers and contractors need to sell and service Genteq HVAC products.

Goals:

• To get more HVAC contractors and dealers to signup at thedealertoolbox.com and place Genteq as top of mind when they are selling to customers.
• To increase the number of mobile visitors to the site as this is a growing audience as contractors and dealers spend time on the site for information and parts ordering while working in the field.
• To improve the overall analytics of the site including:
  • Increase the amount of visitors to the site
  • Increase the number of pages per visit
  • Increase the number of total page views
  • Increase the average time on site
  • Decrease the bounce rate (Visitors that leave after visiting the entry page)

What we did:

• Into The Wild researched everything we could about the Genteq brand and its products, services and audience demographics and characteristics. A true understanding of the brand leads to real success with SEM.
• We implemented a three-pronged SEM campaign focused around:
  • Genteq capacitors
  • HVAC motors
  • Brand name terms such as "Genteq", "dealer" and "toolbox"

• Keyword research
• Negative keyword analysis to keep Genteq's ads from appearing on non-relevant searches.
• Text ad testing/analysis – Typically this involves creating 6-10 text ads and continually re-crafting the ads based on performance and testing of the "click through rate."

Results:

Visitors through March of 2011 had flatlined at around 2,600. After implementing Into The Wild's SEM program for Genteq beginning in April 2011, results include:

• A 40% increase in total visitors compared to March
• A 28% increase in page views
• 11% more new visitors to the site
• A 27.8% increase in mobile visitors
• A 7% increase in new sign-ups on the website
• Genteq's bounce rate remained flat, which is unusual as bounce rates for a new SEM campaign can skyrocket 10- 15% on average.

Home Reserve is a furniture manufacturer that sells a full line of sofas, loveseats, sectionals, and chairs. What makes Home Reserve so unique in the crowded furniture market? 100% of their sales are online. Home Reserve relies and survives on Internet sales.

The team at Into The Wild implemented a marketing approach that centered solely on online marketing initiatives. To insure success, Home Reserve had to appear on the first page of Google on relevant searches and attract visitors to their site in a marketplace crowded with competitors.

Goals:

• Sell furniture.
  • Home Reserve relies solely on Internet sales to stay in business.

What we did:

• Into The Wild researched everything we could about the Home Reserve brand and its products, services and audience demographics and characteristics. A true understanding of the brand leads to real success with SEM.
• We implemented an SEM campaign focused around each specific product and keyword associated with that product.
• Keyword research
• Negative keyword analysis to keep Home Reserve ads from appearing on non-relevant searches.
• Text ad testing/analysis – Typically this involves creating 6-10 text ads and continually re-crafting the ads based on performance and testing of the "click through rate."

• We explored every type of online marketing from banner ads, to pay-per-click advertising, and most recently re-marketed ads through behavioral targeting on Google's Content Network.

Results:

Home Reserve opened for business in 2005. Into The Wild has tested and implemented a variety of Internet advertising options over the years for Home Reserve.

• Home Reserve currently receives approximately 4,000 visitors every day.
  • More than 80% of the visitors visit the Home Reserve Web site from a search while 20% arrive via organic listing. This means the Internet marketing Into The Wild performs for Home Reserve drives 80% of their traffic.
• The team at Into The Wild took Home Reserve from $0 to $3 million in sales through a marketing approach that centered solely on online marketing initiatives.